Digital marketing is a powerful tool that helps to promote and showcase your Skill and Services. SEO, social media marketing, email marketing, PPC advertising.
Where do you start and how do you use these to get more traffic to your website? If you're a beginner at digital marketing and you want to cut through the noise, then follow this article.
Everybody talking about digital marketing, Online marketing, and internet marketing. It is the same thing and If you're still wondering what exactly people do in Digital marketing.
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In this article, I will be share all ideas about what is included in Digital marketing. There is huge potential to generate money from digital marketing. People are focusing on publishing their valuable content through different platforms.
I'm going to show you how all of these work based on a decade of experience rather than just theory. You can learn step by step about what is digital marketing? and How get started with it?
What is Digital Marketing?
Digital Marketing is that the process of promoting and selling products and services with digital marketing tools.
In itself, digital marketing may be a huge umbrella term, involving concepts like social media marketing, Search engine optimization, Affiliate marketing, etc.
But, Putting it simply, it’s the method of leveraging digital platforms and methods to market a business online. Nowadays, everyone’s customers are online: hanging out on social media, staying updated on news sites and blogs, and searching online when they have a specific need.
With the web backing out and becoming a requirement in people’s everyday lives because the years went on, businesses identified a singular opportunity to plug themselves into their target audiences in the digital world.
Types of Digital marketing
There are many types of digital marketing but in this article, we will discuss 7 main points: SEO, Social media marketing, PPC, content marketing, Blogging, video marketing, Affiliate marketing, email marketing, etc.
- Social Media Marketing
- Email Marketing
- Blogging
- Video Marketing
- Affiliate Marketing
- Search Engin optimization
- PPC
You can start your digital marketing career on any platform. This all platform help to grow your business.
Social Media Marketing
In simple terms, Social media marketing is the involving the most popular social network services for brand promotion, growth target audience, driving website traffics, and increasing sales.
Imagine it's the year 2004. This is Robert's looking to release a book and set up a blog. He's sure that he'd be successful but he's only worried about one thing. He doesn't know how to ensure that his book reaches the right target audience who could enjoy his book during that period of time.
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However, there were only a few forms of advertisement available like print ads billboards radio direct mail direct sales, and television. All of these options were pretty expensive their effectiveness couldn't be accurately determined and they didn't let him advertise his content to the appropriate audience. Robert's book would never find the audience.
There is a high chance to earn money from social media marketing. The main goal of social media marketing is to promote your brand and products.
YouTube, Facebook, Twitter, Instagram. Some of the most popular sites out there on the web. They have over a hundred million active users daily. But as a beginner, all of this is overwhelming and complicated.
How to get started with social media?
- Pick the right social networks
- Select your username, Name, Images, and description
- Start to Creating content
- Build a Connection
- Don't Go to followers
Social media marketing is just like sharing valuable content with the audience and getting responses in comments, likes, and shares. These all social network services help to promote your blog post content. People are easily reached in your content.
Email Marketing
Email marketing is still ranked as the most effective marketing channel. Email marketing makes the list's email audience aware of new products, discounts, and services.
One of the internet personalities that I follow is Pat Flynn of Smart Passive Income. Now he has an email list of over a hundred thousand people. He makes approximately $200,000 per month from his blog.
People who are making millions of dollars just through email marketing. How you can incorporate email marketing in your digital marketing effort and even make money in your email marketing.
Benefits of Email Marketing
- Increase the traffics of your website
- Promoted your products and service
- Better brand recognization
- Build your audience
- Boost your sales
Email is a popular marketing tool that helps customers get notifications about new business products or services. It helps to build a relationship with the audience. It forces users to get a mail-in inbox until it's read, deleted, or archived.
Blogging
You might have heard blogging tips like, "write about your passions" or "write about what you're feeling." Well, if these are the only two things you're doing, your chance of creating a successful blog.
Blogging is the best way to earn passive income by publishing your content online. It can start anyone like an individual or businessman. The fundamental part of this blogging career is very simple. The following requirement helps you to succeed in the blogging field:
- Create a basic blog website ( eg. WordPress, blogger)
- Setup all Technical process
- Start to learn SEO from the start
- Publish your relevant content to users
- Learn the basics of digital marketing
- Learn How search engine works
- Increase your social networks
- start to create videos, photos, and more.
Many platforms use to start blogging. Want to learn more about how to start a blog and make money online. A popular platform such as WordPress, Blogger, Tumblr, Medium, etc.
Even if you programmer then easily buy a domain and hosting and set up your blog online. You can use Goddy, Hostinger, Namecheap, and google cloud.
To become successful in a blogging platform you must be published quality and evergreen content. Start to learn SEO like Technical SEO, On-page SEO, and Backlinks.
Video Marketing
In 2017, 63% of businesses were using video as a marketing tool. In 2018 that number rose to 81%. And in 2019, 87%. How to use video marketing to grow your business, even if you're in a so-called "boring" industry like SEO.
This is part of the reason why we jumped on the bandwagon in 2018 and started publishing videos consistently. And it's led to over 100,000 YouTube subscribers, millions of views, and thousands of new paying customers.
Video marketing is powerful no doubt. And a lot of it has to do with accessibility. We watch videos on our computers, mobile devices, and TVs. In fact, go to a metropolitan area like New York, Las Vegas, Hong Kong, or wherever, and you'll likely see videos playing on billboards. And the numbers speak for themselves.
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In a 2018 study, it was reported that 85% of US internet users watched online video content every month.
So with such high demand for video content, how do we use it as business owners and marketers to actually drive revenue? To answer that, let's first define video marketing.
Video marketing is using videos to promote and educate your target audience. It's also used to increase brand awareness and social engagement, allowing you to reach new and bigger audiences.
Benefits of Video marketing
- It helps to increase your audience
- Easy to demonstrate concepts fast and clearly
- Drive traffic to your website
- Reach bigger audience
- Increase revenue using different platform
Now, video marketing doesn't mean you have to create shows or be a personality that people fall head over heels for.
A report from Hubspot Research shows that 54% of consumers want to see videos from brands, which was higher than any other content type.
Video is powerful for a few reasons. First, it allows you to demonstrate concepts faster and more clearly. For example, as you're watching this video, you're using your sense of hearing and your sense of sight together, creating a rich learning experience. Whereas text-based content limits you to just sight.
Affiliate Marketing
Affiliate marketing is one of the best ways to make money online. Instead of creating your own product, dealing with your own customers, you can sell other people's products and services and make money. But how do you get started? How can you start seeing results fast?
In a simple definition, "Affiliate marketing is the process of promoting products and services by offering the commission made by another retailer of advertiser"
Business Insider found that around 15% of the digital media industry's revenue comes from affiliate marketing. But that was in 2016, and the topic of affiliate marketing has only become more popular.
Beginners guide for Affiliate marketing
- Choose your Platform (eg. Facebook, Blogging)
- Select your niche market
- Find the best affiliate program
- Start to learn SEO and Social media marketing
- Create user-friendly content
- Published your content into other social networks
You want to focus your efforts on what you love because what you love is what you're going to create better content on, better marketing campaigns, better ad traffic, you'll get more creative.
You'll also notice that you make a huge increase in revenue when you do something. You know versus something you have to learn from scratch. Because when you don't know the industry, you don't understand a niche, you're going to make a lot of mistakes, waste a lot of time and lose money compared to focusing on something that you know.
Search Engine Optimization
SEO stands for search engine optimization. it is the practice of optimizing content to be discovered through an inquiry engine's organic search results.
Think of an inquiry engine as a file system during a library. The library has potentially billions of books with many trillions of pages. So for instance you would like to seek out information on health supplements.
The search engine will then look around all pages in its index and check out to return the foremost relevant results. Now, the primary program you're probably thinking of is Google. But there are plenty of other search engines you can optimize your content for.
Types of SEO
- On-page SEO
- Off-page SEO
- Technical SEO
For example, YouTube SEO is that the process of getting traffic to your videos in YouTube's organic search results. Amazon SEO is that the same, but you're optimizing your product pages to urge free organic traffic.
And in fact, Google SEO is that the process of optimizing your website to rank on Google and drive more traffic to your sites.
Now, search engines use sophisticated algorithms and technology to return the simplest results for any given query. Nobody knows exactly how these algorithms work, but we've clues, particularly for Google.
so we will make some optimizations. Now, why do you have to incorporate SEO into your marketing strategy? Well, there are 3 major benefits of search engine optimization that draw marketers from everywhere on the planet:
- Traffic from your SEO efforts are free
- Your traffic is going to be consistent once you're ranking high.
- You've got the chance to succeed in a massive audience
Now, since every program has unique algorithms, and that I won't be ready to cover how each of them works. And for that reason, we're getting to be focusing on how Google works to rank pages.
Content Marketing
Content marketing is still one of the cheapest and most effective ways to get targeted visitors hitting your website on a regular basis, and according to HubSpot, marketers would prioritize blogging after it's our "thirteen x" more likely to see a positive ROY.
5 Tips for Content marketing
- Define your goal
- Research your audience
- Use keyboard research tools
- USer-friendly content
- create videos and visual content
- Build backlinks
- Leverage social media
What is your niche? What type of content are you looking to create? What do you want to do with your content? If you don't understand the type of content that you want to create, you're not going to do a good job.
Everyone thinks it's just about your audience, But you're the one creating and writing it. If you don't write content that you're passionate about, that you love; it won't come across as great content and it won't do well.
Pay Per Click
Pay-Per-Click Advertising or PPC Advertising is one of the simplest ways to succeed in your audience and promote your business.
You'll promote current discounts, new products, services, and more. And, you'll drive additional sales and leads by putting a number of your advertising budget towards paid advertising.
Basically, any advertising channel online where you're paying every time somebody clicks on the ad. Now, the most popular PPC channel.
Google Ads where you're basically advertising on the search result pages on Google. So when you type in a keyword and you see those ads at the top and bottom of the pages.
So, why do businesses love PPC? and why do we find ourselves recommending it so often to clients and leads?
There are two main benefits to PPC as an advertising channel. such as cost-effective and Easy to target audience.
Importance of Digital Marketing
Let discuss the importance of digital marketing and how it works? we already learn about the type of digital marketing that you have probably known to start yours in your 2021 career.
Digital marketing can help to grow your business online. It is easy to extry in digital marketing. People are easily learning by taking courses and read digital marketing books that are available online.
- Global customers Reach
- Memorable and real-time
- High return on Investment
- An effective and faster way to represent your company
- Easy to learn about customers choice
- Establish brand reputation
- High revenue
Digital Marketing Course
There are many platforms to learn about digital marketing complete course. Youtube is the best way to learn internet marketing for free.
Different channels provide only digital marketing course which is easy to learn with any distraction. Other paid platforms such as Udemy, Coursera, etc.